Your portfolio is the key to everything. If it's great, the best creative opportunities, compensation, and gross-fish-egg crackers on yachts in Cannes will all be yours.
But if it's mediocre, you'll be left eating a Cheezy Gordita on a bike in Baltimore.
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Getting detailed feedback on my portfolio from a W+K creative director 3-years into my career was what allowed me to make the changes to my portfolio that launched my career.
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-Jason Bagley, Former ECD of Wieden+Kennedy Portland
Your chosen W+K CD will give you feedback and action items in each of the following categories
You’ll learn what they think are the best pieces in your portfolio, and why.
Most portfolios have work that’s hurting more than it’s helping. They will help you identify those pieces and explain why you should lose them.
Is there a clear and interesting creative voice coming through in all your work? If not, they will suggest what you can do about it.
Regardless of the style of work, how close have you pushed each piece to the edge of madness, and what can you do to get it closer to that edge? You’ll get specific feedback on how to push both the concepts and executions further.
They will identify if there are any types of work or executions that are missing, and suggest ways to fill that gap.
You never know exactly what you will get when you offer up your work on the golden platter of scrutiny. Be brave, we want you to succeed and will tell you whatever we think will help you do that.
WHAT IF MY PORTFOLIO ISN'T GREAT YET?
Almost no ones portfolio is where they want it to be, that’s the whole point of a great review! It isn’t just to help you see what’s working, and what’s not working. The real magic is learning exactly WHY each piece is, or isn’t working, and getting a super clear roadmap of how to get it to the next level.
